ASTRO member and actor Cha Eun-woo is currently facing the biggest crisis of his decade-long career. While serving his mandatory military duty, the “Face Genius” has been hit with a massive tax levy that has sent shockwaves through the entire entertainment industry.
The $13.8 Million Shock: What Happened?
The National Tax Service (NTS) has reportedly hit Cha Eun-woo with an additional income tax assessment of 20 billion won—roughly $13.8 million. This isn’t just a high number; it’s one of the largest tax penalties ever imposed on a South Korean entertainer. The sheer scale of the bill has left both industry insiders and fans in total disbelief.
What started as a routine audit has reportedly escalated. The NTS “criminal evasion team” is now leading a targeted investigation. Authorities are trying to figure out if this was a simple reporting error or a case of “intentional evasion.”
The “Paper Company” Controversy Explained
At the center of the tax evasion allegations is a suspected “paper company.” This shell entity was reportedly registered under his mother’s name. In South Korea, these structures are sometimes used to hide personal income in corporate accounts, which enjoy much lower tax rates.
But the public isn’t taking it lightly. Investigators are looking into whether this setup was used to unfairly slash Cha’s tax bill during his 2025 audit. In the K-ent world, “paper companies” are a major red flag often linked to financial misconduct and a lack of transparency.
An Apology from the Military
Cha has been serving as an active-duty soldier since July 2025. On January 26, he finally broke his silence on Instagram. His post was somber and reflected the gravity of the situation. It was his first time speaking out since the news broke.
“I am reflecting on whether my attitude toward the duty to pay taxes has been sufficiently strict,” he wrote.
He explained that the audit timing was messy. It overlapped with his enlistment, meaning he entered the military before the procedures were finished. According to The Chosun Ilbo, the star has promised to cooperate fully with whatever the authorities decide.
Brand Fallout: Partners Distance Themselves
The impact on Cha Eun-woo’s “blue-chip” model status was almost instant. He was once the safest bet for brands, but that’s changing fast. Major players like Shinhan Bank and skincare brand Abib have already started scrubbing him from their platforms.
- Shinhan Bank: All current campaign videos have vanished from YouTube.
- Abib: Promotional images on Instagram have been privatized or deleted.
- Ministry of National Defense: Reports say the ministry is even removing him from recent military promo materials.
This rapid “erasure” shows just how serious the situation is. In Korea, brands don’t wait for a court date—they distance themselves the moment criminal charges become a possibility.
Legal Stakes and Potential Charges
South Korean law is incredibly strict when it comes to taxes. If evasion exceeds 1 billion won, it becomes a major criminal matter. If the NTS finds proof of fraud, the case goes to the prosecution. This could carry a minimum sentence of five years.
Cha Eun-woo has already hired a top-tier law firm to handle the heat. He is reportedly in the process of paying the assessment, but that might not be enough. The real battle is proving he didn’t “intend” to dodge the taxes.
Now, the public is waiting for a deeper explanation from his agency, Fantagio. This case is a massive turning point. For a star known for his “untainted” and perfect image, the road back to public favor will be a long one.
