The 40th Golden Disc Awards (GDA) in Taipei just wrapped up, and one name is on everyone’s lips: ALLDAY PROJECT (ADP). The group officially secured their spot as the industry’s newest “it” group by taking home the Rookie Artist of the Year award. It’s a massive win that confirms their status as the leaders of K-pop’s 5th generation.
ADP shared the honor with fellow rookies CORTIS, but the atmosphere in Taipei made one thing clear: ADP is operating on a different level. Ever since their debut on June 23, 2025, under Teddy Park’s The Black Label, this co-ed powerhouse hasn’t slowed down for a second.
The Viral “FAMOUS” Moment
If you weren’t a fan before the GDA, you probably are now. Their performance of the hit “FAMOUS” was easily the night’s biggest highlight. The production felt like a high-concept art film brought to life. It perfectly captured their “limitless creative” brand with choreography that most veteran groups would find challenging.
Social media went into a frenzy over the group’s stage presence. Many fans pointed out that this stage was the “closing argument” for their Rookie of the Year win. They didn’t just perform; they owned the room with a level of polish you rarely see from a group that’s been around for less than a year.
Breaking the Co-ed Curse
Success for co-ed groups in K-pop is notoriously hard to find. But ALLDAY PROJECT is rewriting that script. As a five-member ensemble, they are challenging the traditional “boy group vs. girl group” divide through what they call “unprecedented collaborations.”
There’s plenty of hype because they are the first co-ed group under The Black Label. Naturally, everyone expected that signature Teddy Park sound. But ADP has proven they aren’t just a producer’s project. They bring a distinct, raw energy to every track that feels entirely their own.
Meet the Faces of ADP
So, who are the five artists behind the noise? The lineup is a blend of global talent and sharp skill:
- Annie (Moon Seo-yoon): A Korean-American talent who grew up between Seoul and New York. She brings a sophisticated, global perspective to the group’s identity.
- Tarzzan (Lee Chaewon): Don’t let his 179cm frame intimidate you. The group’s rapper is known for a bright, vibrant personality and lyrics that hit hard.
- Bailey, Woochan, and Youngseo: This trio completes the “limitless” vibe. Between their vocal range and powerhouse dancing, they provide the backbone for ADP’s complex performances.
From the Stage to the Runway
Embed from Getty ImagesTheir influence is already spilling over into high fashion. Back in September 2025, members Annie and Tarzzan stole the show at Saint Laurent during Paris Fashion Week.
“Their model-like aura was undeniable, proving they are as much fashion icons as they are musical artists.”
By hitting the PFW circuit so early, ADP is carving out a luxury, global image that sets them apart from the typical rookie crowd. Still, music remains their priority as they continue to climb the charts.
Rookie Rivalry: ADP vs. CORTIS
Award season always sparks debate, and the 2026 GDA was no exception. While both ADP and CORTIS were honored, the industry talk has focused on their contrasting styles. CORTIS has faced some heat for relying heavily on Western hip-hop tropes. Meanwhile, ADP has been praised for their innovation.
By mixing the polished Black Label production with their own creative input, ADP has found a niche that feels fresh. That commitment to artistic integrity is likely why they were the favorites for the “Golden Rookie” title at GDA 2026.
What’s Next?
With “FAMOUS” and their latest single “One More Time” dominating playlists, fans are desperate for what’s next. There’s already talk of a potential world tour, and given their international numbers, it seems like a sure thing.
Now, as 2026 rolls on, one thing is clear. ALLDAY PROJECT isn’t just a new group to watch—they are the ones to beat.
