BTS V has proven he is more than just a K-pop star; he is a global phenomenon. While many celebrities see their popularity decline during military service, V achieved the impossible by maintaining his massive influence. According to data from Jagran Josh and Google Trends, he was the fourth most-searched person in the world in 2025. He sits right at the top with political and tech giants Donald Trump (#1) and Elon Musk (#2), and pop icon Taylor Swift (#3).
This achievement makes Taehyung the highest-ranking Asian celebrity and the only K-pop artist to reach the global top 10 this year. He even outpaced major sports legends like Cristiano Ronaldo and Lionel Messi, along with music heavyweights such as Drake and Kendrick Lamar. His search volume reached a perfect 100% on June 10, 2025, the exact day he officially returned to civilian life.
V Became #1 K-Pop Idol in 77 Countries
V’s digital power was not limited to one area. He was the most searched K-pop idol in 77 out of 81 countries during 2025. This “Taehyung Fever” happened all over the world. It reached both the West and the East. His brand power remained untouchable, even during his 18-month military hiatus.
V stayed popular even while serving. He was the most-loved Korean star on the app Goondori. He received over 4.65 million messages from fans. This set a record that no one else has matched. Forbes Korea also recognized his status. They named him the #1 male idol on their “Top 30 Representative K-pop Idols of 2025” list.
The Special Duty Team Discharge
V officially completed his military service on June 10, 2025. He chose to serve in the elite Special Duty Team (SDT). This is a specialized counter-terrorism unit of the Military Police. He served in the Ssangyong unit of the 2nd Corps. Taehyung earned much praise for his discipline. Photos of him in his black tactical uniform went viral often. Fans nicknamed him a real-life action movie lead.
The atmosphere in Chuncheon was electric on his final day. V celebrated his discharge alongside fellow member RM, who was released at the same time. In a touching moment for fans, the duo performed a saxophone piece that immediately took over social media. Over 1,000 global media outlets reported on the event, treating the discharge like a major international festival.
Fans Paint Chuncheon Purple for V Military Discharge
To celebrate his return, ARMYs organized a massive V Road welcome near the military base in Gangwon Province. The tribute featured over 130 custom banners and miles of purple ribbons lining the streets. BigHit Music had requested fans to avoid visiting for safety, but the digital celebration was unavoidable. Welcome Home Taehyung trended at #1 globally on X for hours.
Now, the industry is looking at V as a major fashion force again. Even in military fatigues, media outlets were quick to discuss his post-service style and his massive influence as a global ambassador for Celine.
