Fan Spent $174k Just to Take Photos With Aespa’s Ningning?

Photos of aespa’s Ningning posing with a female attendee at a recent Bvlgari event quickly went viral online. Rumors quickly spread that the woman reportedly spent about $174,000 on Bvlgari just to get into the VIP event and take that picture.

A Bvlgari VIC event is a “Very Important Client” gathering for top luxury customers. These events are known for private previews, exclusive access, and celebrity appearances. It’s not surprising to see Ningning at this kind of event. She has established luxury-brand ties, including being named a Gucci brand ambassador in 2026, and has already done magazine shoots featuring Bvlgari jewelry.

Xiaohongshu (RedNote) comments circulating online have been translated by netizens as the female attendee said that she spent around 1 million RMB to qualify.

aespa's Ningning at a Bvlgari-related event

Many users are expressing shock that someone would spend around $174,000 on luxury jewelry for the opportunity to meet Ningning.

Screenshot of shocked fan comments about extreme luxury brand spending
Screenshot of shocked fan comments about extreme luxury brand spending
Screenshot of shocked fan comments about extreme luxury brand spending

While some people thought spending that much money was crazy, others said it’s just how exclusive Bvlgari VIC events work. They pointed out that rich collectors buy luxury items all the time, whether a celebrity is there or not.

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